Social media toolkit

On July 12, 2024, Minister Rebecca Schulz will announce a $44.4 million investment in 21 technology projects from small- and medium-sized enterprises (SMEs). The projects are worth a combined $162.7 million in public and private investment.

The most recent funding from the Emerging Innovators Challenge will support the following initiatives:

  • Piloting a method to monitor wildfire impacts and detect methane leaks from space;
  • Developing a pre-treatment method for oil sands process-affected water;
  • Demonstrating a new technology to recycle plastics;
  • Advancing digital solutions for energy efficiency;
  • Building a novel facility to remove containments from soil, and more.

If successful, these projects are estimated to deliver annual greenhouse gas (GHG) reductions of 217 thousand tonnes, cumulative reductions of over 1.2 million tonnes by 2030, and 5 million tonnes by 2050. This funding is also expected to create 879 person-year jobs in Alberta and have a $238 million GDP impact in the province by 2027. Funding amounts per project range from $250 thousand to $5 million.

  1. Copy and paste the suggested social media posts below.
  2. Tag Emissions Reduction Alberta (ERA) and the Government of Alberta on your posts.
  3. Follow ERA on LinkedIn and X @ERAlberta_ to like, comment, and share content about the funding announcement.
  4. Draft your own customized social media posts. Download the Emerging Innovators Challenge graphics and use the information in the “About the funding announcement” section below.
  5. Use the hashtags Use the hashtags #ERAFunded, #EmergingInnovatorsChallenge, and #TIERfund

Note: These posts can also be used for Facebook and Instagram.

Artwork (hover to download)

Suggested post language

Date and time: Friday, July 12, 2024, after 11:00 a.m.

  • Today, Minister @Rebecca Schulz and the @Government of Alberta announced a $44.4 million investment in 21 projects through @Emissions Reduction Alberta (ERA)’s #EmergingInnovatorsChallenge. These projects are worth $162 million and are estimated to reduce 217 thousand tonnes of GHG emissions every year. See the full announcement here: https://www.eralberta.ca/funding-technology/emerging-innovators-challenge/ #ERAFunded #TIERfund
  • We are proud to be a partner of @Emissions Reduction Alberta (ERA), who just announced over $44 million in funding for 21 projects through the #EmergingInnovatorsChallenge. These projects will create over 879 person-year jobs and contribute $238 million to Alberta’s GDP by 2027. See the full announcement here: https://www.eralberta.ca/funding-technology/emerging-innovators-challenge/ #ERAFunded #TIERfund
  • Small- and medium-sized enterprises (SMEs) are critical to economic prosperity and represent the largest portion of companies in Alberta. Today the @Government of Alberta announced $44.4 million for 21 projects by SMEs through @Emissions Reduction Alberta (ERA)’s #EmergingInnovatorsChallenge. These projects will eliminate 5 million tonnes of GHG emissions by 2050. See the full announcement here: https://www.eralberta.ca/funding-technology/emerging-innovators-challenge/ #ERAFunded #TIERfund

Date and time: Monday, July 15 to Friday, July 19, 2024

  • In case you missed it, the @Government of Alberta announced $44.4 million for 21 technology projects through @Emissions Reduction Alberta (ERA)’s #EmergingInnovatorsChallenge. These projects will strengthen both Alberta’s economy and environment. Check out the projects here: https://www.eralberta.ca/funding-technology/emerging-innovators-challenge/ #ERAFunded #TIERfund
  • Congratulations to the winners of @Emissions Reduction Alberta (ERA)’s #EmergingInnovatorsChallenge technology competition. 21 projects are receiving funding from the @Government of Alberta, spanning across sectors like power generation, agriculture, agri-food, forestry, oil and gas, fertilizer, construction, electricity distribution, and more. Learn more here: https://www.eralberta.ca/funding-technology/emerging-innovators-challenge/ #ERAFunded #TIERfund
  • Alberta is prioritizing both the environment and economy through a new investment in small- and medium-sized enterprises. This week, @Emissions Reduction Alberta (ERA) announced over $44 million for 21 projects through the #EmergingInnovatorsChallenge. These projects will have a GDP impact of $238 million by 2027 and eliminate 5 million tonnes of GHG emissions by 2050. Learn more: https://www.eralberta.ca/funding-technology/emerging-innovators-challenge/ #ERAFunded #TIERfund

Artwork (hover to download)

Suggested post language

Date and time: Friday July 12, 2024, after 11:00 a.m.[SA1] 

Date and time: Monday, July 15 to Friday, July 19, 2024



Note: You can use these graphics in addition to the ones included above.

LinkedIn (hover to download)

X (hover to download)